The Mustela® Story
Since 1950, Mustela has been constantly innovating: new concepts, new formulae, new textures, more practical products and packaging to reply to the needs of mothers while taking account of the latest scientific advancements: minor everyday revolutions for the greatest possible benefit of mothers’ and babies’ skin.
Mustela® is the name chosen by Paul Berthomé, the father of the current President of Expanscience Laboratories, the company tha makes Mustela® : it is a Latin word meaning stoat, a small animal whose fur turns an immaculate white in the winter.
The expression refers to the notions of whiteness and softness but it also evokes a world of purity and innocence. Thus the world of Mustela® came into being. In its role as a pioneer brand, Mustela® has created many innovations that have had an impact on the daily lives of mothers and infants for 3 generations.
1950: the birth of Mustela® Cleansing Milk
Paul Berthomé went into partnership with a pharmacist: this brought about the creation of Laboratoires Expanscience. They became aware, on contact with mothers, that there was no alternative to soap for baby’s cleansing routine. At the time, hygiene and skin care routines took a long time even though women’s lives were modernising. To respect baby’s delicate skin, at every nappy change they had to use several products: soap, water, sweet almond oil and talcum powder. They thus created a “2 in 1” product in the form of an emulsion which combined cleansing and softening properties: a revolution!
In 1950 this was the very 1st cleansing milk in Europe dedicated to the cleansing routine of babies. Its texture, its gentleness and its evocative scent that was recognisable among all others became a true symbol of early childhood.
The Cleansing Milk became legendary!
Mustela® 1950-2010: 60 years of expertise and innovation serving the skin care needs of babies and mothers.
Assuming the role of pioneer since 1950, the Mustela® brand has created countless innovations to support and reply to the needs of mothers for both their babies and themselves during their pregnancy and after giving birth:
- New concepts/new routines: a 2 in 1 cleansing gel which is now the primary product used in maternity units - Dermo-Cleansing; suncare products specifically for babies - Mustela® Sun Protection; a no-rinse cleansing water - PhysiObébé; a range dedicated to pregnant women - Mustela® 9 Months.
- New more practical and ergonomic packaging such as the pump-dispenser bottles or tubes with flip-tops
- Formulae that are constantly evolving to reply to the expectations of mothers.
As witnessed by Mustela’s evolution towards ever more natural ingredients and the exclusion of questionable substances such as parabens, phenoxyethanol and phthalates, while respecting the brand’s standards of quality, safety, efficacy and pleasure of use. As from the brand’s very beginnings, priority has always been given to ingredients from natural sources.
Ever attentive to mothers and their expectations, Mustela® ensures its formulae constantly progress towards more natural ingredients while respecting the brand’s standards of quality, safety, efficacy and pleasure of use.
Mustela® have thus accompanied 3 generations of mothers on a daily basis by establishing tender moments of enhanced bonding with their babies. Mustela® represents an essential act of love of a mother towards her baby!
Now with 50 products and 4 ranges, Mustela® has confirmed itself as the indisputable specialist of skin care for babies and new and expectant mothers.